Switching Phone Brands? You’re Probably Picking Up an iPhone


Apple dominates the minds of folks switching involving manufacturers of phones this year, in accordance to a new Wave7 survey of US cell telephone retail reps.

When 37 reps have been asked which maker is having “the lion’s share of [OEM] switchers,” 73% claimed Apple and 16% claimed Samsung, in accordance to the evaluation firm’s Might report. Some of those Samsung “switchers” are not platform switchers, too, as reps integrated refugees from LG’s doomed mobile telephone business in the Samsung herd.

The results became fuzzier as Wave7 posed diverse concerns, nevertheless. When reps ended up requested regardless of whether they observed far more men and women switching from Apple to Android or vice versa, 51% reported switching was “about even.”

The report failed to speculate on why these results would be various, but I imagine it can be in all probability about brand recognition. Folks switching to iPhones are extremely conscious that they’re getting an Apple, whereas folks switching to Android may think they’re purchasing “an Android.”

Google’s have brand name does not appear to be to be benefitting from this halo, although, with only a single retailer rep mentioning persons noticeably switching to Google to get Pixel telephones.

Apple’s general marketplace share is a little down this thirty day period at all three carriers, according to Wave7’s report, but not in a meaningful way. At Verizon, Apple iphone 13 model profits are up and Apple iphone 13 Pro Max sales are down, the report states.

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Total, even though, there is not a lot of movement amongst platforms in the US marketplace, just as there aren’t wild shifts in OEM market share.

“Some reps commented that there are quite couple switchers, with people today sticking to what they know,” the report says.

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