Product or service style studio Higround and streetwear label PRIX Workshop have joined forces to produce a nostalgic translucent mechanical keyboard spending homage to childhood-beloved clear Playstation and Xbox consoles.
Wanting to make a broader established of offerings that are model-ahead and expressive for a culturally varied audience, Higround was started by Rustin Sotoodeh and Kha Lu in 2020 to produce high-quality modifiable keyboards and other laptop or computer peripherals for players. Following partnering with brands outside the house of the gaming marketplace this kind of as Beats by Dre, StockX and Attack on Titan, the brand now performs with PRIX to kind a purely natural bridge between manner and gaming.
“This is the great time to demonstrate our dimensionality, as a solution design and style studio outside of graphics,” Higround co-founder Rustin Sotoodeh states of the launch.
Less than the slogan “Engineered and Examined,” PRIX Workshop founder Esther Ng draws inspiration from her time and encounter at YEEZY, alongside with her personal pursuits including retro movie video games, classic JDM sports cars, and anime. As an avid gamer, Ng has knowledgeable difficulties initially-hand associated to limitations in the gaming industry based mostly on her pursuits and gender. By means of this collaboration, she hopes that every person will experience welcomed and comfortable in the house with the resources to match.
“I’ve often been intrigued by computer hardware and the interconnectedness of it all, for as extended as I’ve been setting up PCs I have questioned what it’d be like to see everything doing work in its raw splendor while also getting safeguarded and as functional as attainable — I thought it was a shame that most providers conceal these components to accomplish mass-marketplace charm. Higround has provided me the opportunity to share that assumed with every person with this new keyboard,” Ng mentioned of the collaboration.
The Higround x PRIX Workshop keyboard will be readily available at the Higround internet site on June 24 at 12 p.m. PT (3 p.m. ET).
In other places in tech, Snapchat is introducing high quality subscriptions.